Richard Watson said in the book "Intelligent Society: How People Live, Fall in Love, and Think": "We have used technology to augment the reality for thousands of years - once the tools and tools are perfectly shaped It will shape us in the opposite direction - but this time it is different from the past and has a more general and larger impact."
Indeed, at present, the domestic hotel industry faces many problems, such as fierce competition in quality, single profit model and overcapacity, which has led to a significant slowdown in the overall growth rate of the hotel industry and will continue to maintain a low growth rate in the future. At the same time, consumers' expectations for hotels continue to increase under the trend of expanding China and upgrading consumption.
In this context, the development of emerging technologies such as big data, cloud computing, Internet of Things and artificial intelligence has led to changes in consumer demand and habits, breaking traditional hotel operations and service models to improve management efficiency and user experience. It is undoubtedly a new development trend of the domestic hotel industry in the future.
Then, what are the benefits of introducing new technologies, including artificial intelligence, to the hotel industry? How to make smart hotels play more value in the specific landing process?
The three values of a smart hotel
With the rise of smart homes and smart driving, artificial intelligence began to enter the hotel field. More and more consumers want to enjoy the intelligent accommodation experience in the hotel, and in order to attract a new generation of consumers, the hotel has also added smart elements to the rooms. “Smart Hotel” has become one of the most fashionable words in the moment. .
The so-called smart hotel refers to the use of cloud computing, big data, artificial intelligence and other new-generation information technology, through the automatic perception, timely transmission and data mining analysis of various types of information in the hotel, in order to meet the individual needs of customers, and help the hotel to achieve open source , throttling, efficiency, the purpose, specifically:
First of all, building a smart hotel can help the hotel to improve management efficiency. For example, hotel managers can intelligently manage hotel equipment and guest rooms through an intelligent cloud management platform. Through the big data management platform, hotel accommodation data and marketing data can be collected. On this basis, all data is integrated and analyzed to achieve predictions of future marketing, precise marketing, and improved service to customers.
More importantly, for the hotel, no matter what solution, it is the key to change management from passive to active. For example: the system automatically checks the equipment operation status, fault warning, remote upgrade, etc. These will not only improve the management of the hotel, but also reduce hotel complaints and enhance the reputation of the hotel.
Second, building a smart hotel can also reduce the cost associated with the hotel. It can be seen that the hotel can use the big data to calculate and analyze the energy consumption data, save energy and reduce consumption, and create green and low-carbon rooms. In addition, through module self-test, equipment inspection and system remote upgrade, the operation and maintenance cost of the hotel can be reduced.
For example, by building an intelligent wireless customer control system, it is more free and convenient to install, no need to re-route, wiring, only need to lay a strong electric zero line fire line, saving labor and material costs for the hotel, the hotel does not need to stop business Complete the smart upgrade.
Finally, building a smart hotel can greatly enhance the user experience, improve hotel occupancy and customer satisfaction.
We can imagine such a scenario. On the way to the hotel, the user can book a room through the mobile phone, unlock the phone, open the door, the lights automatically open, the curtains automatically open, the music automatically sounds, the air conditioner automatically adjusts to the appropriate The temperature, the TV also automatically turns on, lying in bed to soothe the fatigue of the day. It is also possible to conduct voice interaction control through smart voice devices or robots in the room, which is convenient and fun, so that travel is no longer boring. One-click check-out of the mobile phone is quick and easy.
It can be seen that intelligentization is an effective method for hotels to improve production efficiency. Hotels should pay close attention to the effectiveness of intelligent management upgrades, so that intelligent technology can be used as an "engine" for refined management. Through the application of technology, the whole process of service is strengthened. Flexibility, efficiency and accuracy give the product a warmer, more intimate, thoughtful and natural experience.
How to intelligently empower hotels
Then, with the widespread use of intelligent applications, the constant updating of technology and the different needs of users, how can hotels tailor their own intelligent management services? What kind of intelligent management services do users like? We can Observe from three angles:
First, the hotel infrastructure is intelligent. With the development of the mobile Internet, decentralization has become more and more obvious. For example, electrical equipment and WeChat platform, or IPTV system, can be easily and conveniently adjusted for electrical switches and modes. For many young people or those who have higher requirements for quality of life and taste, they want to be surprised by the change of atmosphere on special days or when traveling. Therefore, including smart guest control, you can use the scene presets, such as temperature and lighting presets to create surprises for users.
Second, the intelligence of the check-in process. For example, after booking from WeChat or the hotel platform, the user pays through online payment. After the store arrives, the guest completes the information comparison before the self-service machine, and can easily open the door without going through the front desk, which is safe and convenient. This can bring down the cost of personnel to the hotel, and the user experience will be greatly improved. Checking in the lobby during the peak period has become a very troublesome thing, and it has naturally become a pain point for hotel operations. So, a self-check-in machine is set up at the front desk of the hotel to allow users to complete their own check-in, saving time and giving users time. Come to an intelligent experience.
The third is the intelligentization of value-added services. The hotel is a scene of offline consumer products, services, and demand. The convenience and the just-in-time consumption of the hotel guests may be generated at any time. In addition to accommodation, the hotel can provide users with more value-added services, allowing the hotel to have more highlights and competitiveness than its competitors. From this point of view, the hotel can create a platform for accommodation, entertainment and tourism, in order to ensure user retention, establish a perfect membership system and membership benefits to gather fans, and analyze users with big data technology. I like to do information push to different users.
It is not difficult to see that intelligence can provide a new platform and new opportunities for the future development of the hotel industry, and big data has laid a solid foundation for the future precision operation of the hotel. Therefore, in the process of hotel intelligence, compared with the intelligentization of services, the whole industry should pay more attention to the intelligence of operations, and pay more attention to the construction of operational intelligent systems that are conducive to improving the revenue space.
Fight for the new cake of Wisdom Hotel
In the past few years, the construction of smart hotels in China has been fully carried out. From the realization of mobile phone booking, payment, check-in, hotel intelligent robot, smart home control to the rise of the concept of "smart hotel", has aroused widespread concern in the industry. So, how big is the “Smart Hotel” cake? How many people are grabbing this cake?
It can be seen that since last year, Marriott, Intercontinental, Shangri-La, Junyi, China Life, Jinjiang, Home Inn and other hotel groups have launched new initiatives in smart hotels; commercial giants such as Tencent, Ali, Wanda and Suning rely on capital and technology. Power has poured into the field of smart hotels.
For example, in the case of China Life Group, it has its own IT department, which independently develops PMS hotel management system, easy series products, intelligent revenue management system, etc., to manage its 18 hotel brands and more than 4,000 hotels. In addition, the “Full Scene Smart Marketing” project of Marriott Hotel and Tencent cooperates with hotel brand promotion, submarine mining and booking guidance through big data matching, LBS (geographical service) and content implantation.
Not only that, Baidu signed cooperation with many hotels last year, among which the Shanghai Shimao Shenkeng Intercontinental Hotel is one of the cooperative hotels. Relying on DuerOS to provide open capabilities and full-category intelligent service functions, it will form a complete solution for hotel customers and create the most complete IOT smart guest control experience. In addition, Baidu DuerOS attaches great importance to privacy, and the small home (hotel version) is a smart screen speaker designed for the hotel consumption scene.
And Alibaba is relatively "broad", and built a hotel "Filipino lived thirsty", the hotel intelligent system landing. With the powerful back-end system support of Ali, the reservation registration, the check-in experience, and the check-out session will be implemented intelligently.
The data shows that the market for intelligent renovation of hotel rooms in major cities across the country exceeds 100 billion yuan, and the number of hotels per year is still about 20%. The future application of intelligent systems in the hotel industry is very broad. With the entry of more and more enterprises, the digital service and intelligent upgrade of the hotel's traditional service and operation mode have led the hotel industry to start a battle to explore smart hotel construction.
In summary, smart tourism construction has become an important measure to promote the development of tourism economy and the improvement of service quality. As part of smart tourism, the construction of smart hotels will also be a major opportunity and inevitable choice for the adjustment and upgrading of China's hotel industry structure. Its value and innovation are undoubtedly far-reaching and significant.
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