The emergence of artificial intelligence technology has upended our daily life methods and further improved the efficiency of social development. In recent years, the use of artificial intelligence technology has penetrated into several industries, including building intelligence, industrial production and manufacturing, space technology, smart home systems, smart security, traffic travel guidance, etc., which play a key role in specific applications and are powerful. The land has promoted the development trend of economic development and improved everyone's clothing, food and shelter.
I. What problems and goals can be solved by building a smart community
At present, under the new trend of the development trend of artificial intelligence technology, to vigorously support the current policy call for the country's basic construction of "smart cities", the old and new construction and real estate industries in all provinces in China have raised the slogan "smart community" to basically build smart communities What's the practical significance? What challenges must be addressed in building a smart community? How to build a smart community?
What is the practical significance of building a smart community?
1.Create wealth for property management
2. Established as a real estate developer
3. Create wealth for the government
4. What problems do smart communities have to deal with first?
3. What problems and goals can be solved by building a smart community
1. Hidden safety hazards: there are many page views, migrant workers and cars, which is difficult to identify and potential security risks in the community;
2. Costs: service items such as security, maintenance, cleaning, etc., labor costs are getting higher and higher;
3. Social media problems: less spontaneous communication and low level of community harmony, and the differences between neighbors cannot be harmonious;
4. Information content announcement: traditional communication methods (cells, post announcements, etc.) cannot be integrated into fast-paced lifestyles;
5. Service project difficulties: There are more owners in the community, and there is no reasonable system to manage the service projects, resulting in low efficiency;
How to build a smart community?
In order to integrate into the development trend of the IoT technology period, the smart community must be composed of four modules: the community IoT cloud platform, the smart property service platform, the smart city vertical field service platform, and the community service platform. According to the same APP, the same well-known brand hardware configuration, In the same management background, it presents the newly upgraded smart community experience for community residents and property management. And a multi-scenario, integrated solution was presented online for free at home.
Very much, property management services can further improve the efficiency of property management services. Residents can be maintained according to the smart community APP, notification prompts, online payments, pageview identity verification, etc. This feature can maintain building management methods, residents management methods , Charge standard management methods, advertising word management methods, financial report and other information management, database management to improve property management, and accelerate the development trend of safe communities and smart cities.
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In the Internet era, the life and consumption of community residents are increasingly dependent on network platforms. The construction of "smart community" is to introduce the concept of "smart city" into the community. Starting from the well-being of the community people, it will facilitate the construction of harmonious communities and promote regional social progress by creating a smart community to facilitate the community.
1: Current status of the community
1. Real estate status
Property service projects are incomplete
The intelligentization and Internetization of residential communities have become the general trend. Developers across the country intend to improve the residential comfort, technology and humanized services of real estate as new highlights of real estate sales, with Vanke, Greentown, Greenland and other real estate as early representatives have thrown " "Wisdom", "Internet +" and other concepts are designed to create a new weathervane for urban housing.
2. Property Status
Quality of property services cannot keep up with community environmental management difficulties
Property competition is becoming increasingly fierce, and it is imperative to improve service levels. The lack of a suitable platform for the property to interact and communicate with the owner has led the owner to not understand the work done by the property; the property lacks new profit growth points to improve operations, With the increase, the owner ’s consumer demand and awareness also increase, which forces the property company to change management methods and service methods to meet the owner ’s service requirements.
3. Owner needs
High investment, low returns, lack of ownership
The commercial development of foreign communities is in full swing. With the improvement and transformation of consumer consumption levels and consumption concepts, a community platform that integrates businesses, properties, and owners is urgently needed to improve the efficiency of property handling, facilitate the life of owners, and achieve community quickness and intelligence Life services.
Two: the concept of smart communities
Smart community is a new concept of community management and a new model of social management innovation in the new situation. Smart community refers to the fully integrated application of the new generation of information technology, such as the Internet of Things, cloud computing, and mobile Internet, to provide a safe, comfortable, convenient, modern and intelligent living environment for community residents, thereby forming an information-based and intelligent society A community of new management forms of management and service.
In fact, the so-called "smart community" is the Internet + community. Combining Internet technology, breaking the tradition and establishing a new type of community, it is called "smart community".
Three: Why do you want to build a smart property?
The competition of real estate in the Silver Age is no longer limited to location, location, and supporting facilities. The comfort of real estate, intelligent service and humanization of services will become the new forces of competition.
2. Management needs
Improve the satisfaction of owners and the reputation of the property with modern service methods. Now there are various problems in property management, traditional paper office, low efficiency, high labor cost, limited communication between the property and the owner, slow resolution of repair problems, a variety of property payments, customer files are easy to lose, financial management is confusing, Many problems such as loopholes in property services have forced property companies to make changes.
3. Living needs
The information age is destined to create people's "Internet +" life. Payment of water, electricity, property fees, repairs, use of smart facilities in the community, life support services, online supermarkets and other services. Owners can experience these intelligent life support services through this platform without leaving home. Why not do it!
In summary, there are several major advantages of smart properties: comprehensive property services, intelligent management to save labor costs, o2o model to ensure service quality, community platform integration with surrounding businesses, low investment and high return, and high community owner viscosity
As an important part of smart cities, smart communities have made great progress after more than 10 years of development. Today's property market has changed a lot compared to before. Many services based on smart property platforms have appeared one after another, completing functions previously unattainable by traditional services. For example, through the mobile Internet and smart phones, the tedious maintenance process can be simplified, and services can be ordered and purchased. The development and popularization of smart APPs has become a development direction of the current industry.
Relationship between smart community and property
How to judge whether a community meets the criteria of a smart community is divided into four categories: smart property management, e-commerce services, smart elderly care services, and smart homes. To build a smart community, smart property is an integral part of it.
According to the latest China Industry Research Network's 2019-2025 research report on the development status and development trend of China's high-end property management industry, it is believed that with the release of improved demand in the real estate market in the past two years, the emergence of high-end projects has further promoted high-end properties The demand for service quality will also create room for future property management companies to increase their property management fees in these areas.
After 40 years of rapid development in China's reform and opening up, people ’s living standards have improved significantly, middle-income groups have continued to expand, and residents ’requirements for service quality have increased significantly. The demand for high-end, personalized, and service-oriented services such as housing, housekeeping, and pensions has grown rapidly, Pay attention to the quality of goods and services, pay more attention to brand and reputation, pay more attention to consumer experience and spiritual pleasure, pay more attention to the harmonious coexistence of man and nature, pay more attention to civilized progress and environmental protection, pay more attention to fairness, justice and the rule of law. The consumption structure is undergoing profound changes. More and more owners pay more and more attention to quality. Quality is so important. Only quality can bring real value-added services to owners.
Since 2015, the Internet has developed rapidly, and traditional industries are switching to the Internet. Against the background of the smart city and smart community strongly promoted by the country, major property companies are working hard in this direction.
The development of a property can be summarized into three phases:
(1) Basic property services
Collect property management fees from the owners, including the provision of maintenance and maintenance of houses and equipment, management of environmental sanitation, safety, fire protection, cleanliness, and greening. Its value creation mainly lies in the preservation and appreciation of housing equipment. Enterprises focusing on basic property services mainly expand the management area through the acquisition of projects to achieve sustainable revenue growth.
(2) Value-added services
Value-added services mainly include value-added services for owners and non-value-added services for owners, value-added services for owners (space operating income, housing brokers, e-commerce services, community finance, housekeeping services, and elderly care services, etc.), and value-added services for non-owners (consulting and consulting services, courts Services, engineering services, etc.).
(3) Community o2o
With the development of high-tech such as artificial intelligence, big data, and the Internet, property management companies have tested the Internet one by one, focusing on community life scenarios, and building an O2O community service platform between users, businesses, and service providers. On the one hand, resources at both ends of the "online" and "offline" can be integrated and managed through the cloud to create a more convenient community living environment for residents while further expanding the value-added service development space and creating new profit points; Can improve the efficiency of property management, reduce energy costs and personnel costs.
Development Trends of Smart Communities
1.Integrated and intelligent development of smart communities
With the advent of the Internet era, the lifestyle of residents has changed, making intelligent and integrated lifestyles more popular. The smart community applies modern integrated and intelligent technologies to the construction and construction of the community environment. At this stage, the technical aspects mainly include the following aspects:
(1) System integration: strong> In the community, technology mainly focuses on the comprehensive information within the community, and develops in the direction of information integration with community islands, thereby achieving information sharing between communities and improving system service capabilities.
(2) Ecology of design: strong> With the rise of the disciplines of eco-environmental protection and materials science in China, the concept of ecology is gradually integrated into the process of community design.
(3) Networking: strong> In today's smart communities, there is a network everywhere, and the use of the network to promote intelligent equipment to ensure the convenience of production and life of community members.
(4) Devices tend to be intelligent: strong> In the continuous development of science and technology, devices are developing in an intelligent direction, and comprehensive treatment of people and things is increased, and community devices are becoming intelligent and community development of.
2.Integrating intelligent elements into community life
It is not difficult to find in smart communities that intelligent elements have been integrated into different aspects of the community.
(1) Impact on the daily life of residents: strong> The application and construction of smart communities are serving the lives of the people in the community, and have now been extended to household appliances, entertainment, lighting, security, electricity meters, etc. aspect. Various intelligent hardware can ensure the safe operation of the community than intelligent security and intelligent access control. In addition, smart communities play a role in advancing the construction of smart medical services and smart cities, and promote the development of smarter communities.
(2) It is conducive to ensuring the normal life of special populations: strong> Due to many reasons such as illness or age, it is difficult for some residents in the community to take care of themselves. After incorporating new technologies, the integrated one-stop service and remote control mode reduce the danger of special people's lives and ensure the safety of special people.
3. A complete smart community network will be formed
A smart community is not a simple stacking and stacking of technology, but a meticulous and considerate service based on people. In order to meet the application and construction needs of smart communities, the mutual cooperation between architectural design, community property and network operation companies will be an inevitable development trend. The concept of smart community construction will be planned and implemented in the initial design stage of construction projects, and will be different. Comprehensively evaluate the building structure settings and network information line settings for functional requirements, and realize an integrated and systematic construction mode. The functions of smart communities can be effectively applied, which not only brings convenience to the lives of the community, but also enables construction enterprises. , Win-win construction and application model for property companies, communication companies and communication network companies.
The construction of the Skynet Project has increased the number of surveillance sites in the city, and the coverage of cameras has continued to increase. People ’s urban life and work have been more securely guaranteed. Compared with economically developed cities, the basic security facilities in rural areas are relatively weak. How to build a "safe countryside" and ensure the production and life of rural people has become the focus of rural infrastructure construction. Against this background, the county, township, and village three-level comprehensive management centers are used as the command platform, integrated management information is supported, and grid-based management is used.
Xueliang project came out.
At the beginning of this year, the Xueliang project was again written in the No. 1 document of the Central Committee. The third point of Article 6 of the document clearly states that it is necessary to improve the rural governance mechanism, maintain harmony and stability in rural society, and continue to promote the construction of safe rural areas. Strengthen the investigation and special treatment of hidden dangers in areas prone to public safety events such as rural transportation, fire protection, public health, food and drug safety, and geological disasters. Speed up the construction of an information-based and intelligent rural social security prevention and control system, and continue to promote the construction of rural bright projects.
Once again written into the No. 1 document of the Central Committee, the impact and role of the Xueliang Project on society is beyond doubt. According to the summary of the preliminary work of the Xueliang Project by the 6.21 Central Political and Legal Committee in 2018, 18 provincial-level information resource exchange and sharing platforms and 20 provincial-level comprehensive governance platforms have been established in the country. The interconnection and integration of comprehensive governance and public security video resources.
Xueliang Project Construction Status: There is a gap between reality and ideal
By definition, the Xueliang Project is based on the county, township, and village three-level comprehensive governance center as the command platform, comprehensive governance informationization as the support, grid management as the basis, and public safety video surveillance networking applications as the focus. Public security prevention and control project. " Because "the eyes of the masses are clear", it is called the bright project.
The Xueliang Project is mainly a monitoring project for public security prevention and control in rural areas. It aims to vertically extend the video image information system to counties, townships, and villages through a three-level comprehensive management center and command platform. In applications such as smart transportation, people's livelihood services, and ecological construction, various types of video monitoring points are established to achieve "full coverage and no dead ends" in public security prevention and control.
From this point of view, the Xueliang Project is a mass project for rural security construction, and it is helpful to build a new urban governance pattern of urban-rural integration. However, it is more regrettable that the breadth and depth of the Xueliang Project in rural construction has still fallen short of ideals.
In terms of breadth, the actual construction of the Xueliang Project is still at the prefecture-level level, urban streets, and well-developed villages and towns. However, progress is not optimistic for rural areas with extremely backward economic development and remote terrain. Judging from the deployment and response process of the Xueliang project, the Xueliang project mainly uses high-definition cameras at major rural intersections and crowds, and uses fixed video surveillance, mobile video acquisition, video networking, and linkage alarm systems as the basis to utilize rural areas. Existing television networks connect public safety video surveillance information to farmer household digital television terminals, thereby achieving three-level comprehensive management at the county, township, and village levels. However, it should be pointed out that, for those rural areas with extremely backward economic development and remote terrain, their infrastructure is weak and their monitoring foundation is basically blank. For these areas, the construction of the Xueliang project is not just as simple as installing a camera. Before that, it is necessary to improve the construction of a number of network infrastructures such as video networks and public security networks in the area.
Moreover, the construction of the Xueliang project has certain requirements on the local power, network, camera, and environment, but in most counties and towns with underdeveloped economies, these requirements cannot be fully met.
In terms of depth, the core of the Xueliang project is mass prevention and governance. The people are mobilized to watch and monitor together and participate in social governance. The actual project construction is still mainly based on adding points, and adding intelligent application platforms for public security, political and legal institutions There is little or no content in group defense and group governance, which runs counter to the original intention of Xueliang Project.
Three major difficulties in constructing the Xueliang project: high pressure, great difficulty, and weak public awareness
"The ideal is full and the reality is very skinny." This phrase is used to describe the construction results of the Xueliang project may be too harsh, but it is undeniable that the actual progress of the Xueliang project is indeed far from the planned deployment, and The reason for this situation lies in the following three major difficulties:
● Government financial pressure is heavy. On the surface, the Xueliang project is led by the National Political and Legal Committee of the Communist Party of China, but in the actual construction process, 85% of the project is responsible by the local public security bureaus and local social security comprehensive management committee offices, and 15% by local political and legal commissions, local wisdom The city construction office is responsible. Although the government has increased its investment in the Xueliang project, for the county and municipal governments, the Xueliang project is a time-consuming, costly, and labor-intensive project. In addition to the construction of the front-end camera, the network and storage backup of the back-end support platform are included. , Emergency alarm, monitoring center, etc., all need a lot of financial support, the early construction will bring huge financial pressure on local finance. According to incomplete statistics, the total number of security monitoring, Xueliang projects, and safe city projects in China in 2018 was 3559, of which Xueliang projects with a rating of more than 10 million accounted for nearly 1/3, that is, 2018 There are more than 1,000 projects with a total investment of more than 10 billion yuan. For the government, this is not a small sum.
In addition, due to the insufficient concentration of counties and towns and the vast area, the investment in operation and maintenance is larger than that in cities, and even factors such as network coverage have led to an increase in operation and maintenance costs in the later period, and government financial pressure has also increased.
● Construction integration is difficult. Part of the front end is remote, and it is difficult to get power and wiring. The construction cost of the entire project is high, and the content that can be constructed is relatively small. Moreover, the Xueliang project is planned and implemented by the Political and Legal Commission, the Public Security Bureau and the Comprehensive Management Office. For some systems that have already been built, integration and urban construction and other units are required. The cooperation of multiple units has led to the slow implementation of the Xueliang project.
● Weak awareness of group defense. For some residents who have not yet established a sense of group defense, they do not know about the "Xueliang Project" and do not care too much, which makes the alarm terminal and information release system of the Xueliang project construction unattended and loses meaning. At the same time, they also lack the awareness of protecting equipment, which increases the cost of later operation and maintenance.
In addition, there is a gap between the grassroots work and the modern management environment, and the insufficient staffing configuration makes it difficult to implement group prevention and control. The existence of problems such as monitoring dead ends are all unfavorable factors in the construction of Xueliang Project.
Therefore, for a long time, the current Xueliang project will continue to maintain the characteristics of urbanization and a high proportion of information collection investment.
Xueliang project development trend outlook: network sharing will become the main theme
However, unlike Skynet Project and Safe City, Xueliang Project calls on local governments to work together with enterprises and the masses to build the benefits, and then share the benefits with related parties later. Against this background, more and more companies have also joined the construction team of Xueliang Engineering. With the support of a series of national policies, many enterprises base their efforts on the construction of smart communities, and regard the construction of the "snowy eye" of the community as the starting point for the comprehensive management of the Xueliang project in cities.
In the construction of the "Snowy Eyes" of the community, based on the realization of data collection, data fusion and data enablement in the community, the company has successively launched an overall plan for community-based police operations. This plan includes the main "full access", Multi-dimensional three-dimensional management and control platforms that conform to the functions of public security and community management, such as “one standard and six realities” and “data visualization”, then monitor the multi-dimensional data in the community to realize the application of anti-crime, fire prevention, and care for the young and old Achieve comprehensive and cultural management of the community.
And because there is no standard construction plan for the current Xueliang project construction, localities are still actually designing and constructing according to their own needs. According to the above analysis, it can be foreseen that there will be no major changes in the future. However, the government, regions and enterprises can start from the following three points to promote the maximum value of Xueliang project construction.
First, it can rely on the local built content for expansion and extension without wasting previous investment; second, it can be targeted to local public security and governance pain points, such as large floating population, can focus on the construction of portrait bayonets, faces system. The concentration of population and living can strengthen the prevention and control of key areas and the construction of communities; the third is that in areas with sufficient funds, some “bright spots” can be appropriately done to strengthen public services.
Looking to the future at Xueliang Project
After the completion of the primary deployment work, networking sharing will become the main theme of the "Snowy Eyes" construction. Whether it is horizontal data sharing of various department systems, business linkage, or multi-level management applications that vertically penetrate provinces, cities, counties, and towns, all are issues that must be considered in the current design phase. Therefore, in the top-level design, a service-oriented open architecture should be adopted to ensure the interconnection and interoperability of various systems. In network construction, on the basis of ensuring network security, the data interworking and sharing between all network domains should be coordinated, and public safety video surveillance should be used to build network applications.
The face recognition access control system mainly collects face information through the camera, and compares with the huge face template in the background to confirm that the community or floor residents can freely pass. In this way, even if you forget to bring a magnetic card, fingerprint deformation, forget the password, you will not be stopped at the gate of the community, "brush face" access, safe and sanitary.
Face access control in the enterprise park, government office building and other places using face recognition technology in the access control system to do the permission "key", by capturing the face and pre-recorded face database comparison, for different areas, different access points The access rights of different time periods are judged by the special "card" of the face, and the opening of the access control system in the building is controlled. Mainly based on face recognition control equipment, combined with IC card, fingerprint and other methods on the basis of face verification, the security is further strengthened and guaranteed.
One of the representative products of face recognition access control is the human face gate. The face gate is a product that realizes personnel management, personnel storage and comparison record function through the face recognition system, mainly by importing personnel photos into the database or the scene in advance. The method of brushing the face, verifying the identity of the incoming and outgoing personnel, and querying and exporting the visiting records.
First, the function of face recognition access control
Common face access applications have the following features:
The personnel information can be entered into the database, and the internal personnel can directly brush the face in and out of the gate. The external visitors only need to simply register the information and then brush the face to enter. The intelligent face recognition greatly saves the time for personnel to enter and exit, and the visit of the personnel is also efficient. Orderly management. For VIP visitors, the administrator can enter images in the face database in advance, and visitors do not need to register when visiting, and directly brush their faces to enhance the image of corporate access.
2. Infrared recognition of human face, security upgrade under high accuracy
The face gate adopts infrared recognition face technology, which has strong anti-interference ability, can reduce the influence of external environment and position such as illumination, accurately extract face attributes for real-life dynamic comparison, and greatly reduce the recognition error. When a person fails to compare information in the database, it cannot enter. This ensures the safety of the entry personnel. Unregistered outsiders and non-Courin personnel cannot impersonate others to enter, even if they take photos of others, they can't “swipe their faces”.
3. Multi-entry data interconnection to achieve cross-door management
When there are multiple entrances in the same unit, multiple face gates can be installed. The face gates in different areas have a unified database and terminal management platform, so that the face switches of each area can realize data interconnection and more The entrances are managed in a unified manner. Specific to different units, will also be based on the actual situation to develop a corresponding custom face shutter solution.
Second, the role of face recognition access control
The population of the community is concentrated, and the situation of personnel access is complicated. There are friends and family, express delivery, and unknown strangers. Due to the large flow of people and the energy problems of managers, the management of entrances and exits has not been ideal. In addition, problems such as loss of magnetic cards, password leakage, and theft of fingerprints have not been effectively solved. Many illegal elements have sneaked into the security incidents in the community. usually
Face recognition access control system, combined with face recognition, face comparison, Internet of Things and other technologies to achieve identity cross-validation, to help community managers accurately user identity. It is understood that due to the intuitive nature of the face and the characteristics of being difficult to be copied, the face recognition access control system can effectively block strangers from entering and leaving the community at will, reduce the frequency of community safety accidents as much as possible, and strengthen the community security system.
With the rapid development of face recognition technology, the optimization of face recognition access control goes further. At present, the recognition rate of face recognition technology is not affected by external factors such as makeup technology, portrait photos, mask models, day and night. It is hard for strangers to enter the community with camouflage.
Compared with the traditional fingerprint and magnetic card access control system management, the face recognition access control system is more intelligent and convenient in management applications. In the past, changes in community personnel required the timely replacement of fingerprints, magnetic cards and keys. After the face recognition access control is put into use, the newly-occupied users only need to level the face information in the community management office, and they can freely enter and exit, which greatly saves the management cost of the community personnel.
Access control as the first level of residential environment security, its importance is self-evident, the design of the access control system has gradually become the focus of the security market. At the moment when artificial intelligence technology is blooming, face recognition has sprung up everywhere, and with the help of Dongfeng, the face recognition access control has been pushed to the market. At present, the face recognition access control system has been applied in the fields of finance, security, education, office, building management and so on.
In "Smart Communities: The Most Important New Traffic in the Next 10 Years (Part 1)", the author analyzes the wave of technologies such as IoT, 5G, and AI through five major sections. Smart communities and edge services will reconstruct existing community management The service model also briefly analyzes the difficulties and cruxes currently facing at the actual landing level. As the next part, this article will focus on how to optimize and enhance the existing development path.
The first to fifth parts are detailed in "Smart Communities: The Most Important New Traffic in the Next 10 Years (Part 1)".
6. Path: the development of smart communities
A smart community involves many people, software and hardware, and is extremely complex and expensive. Building a smart community requires the following:
1. Find out the family, think systematically, and formulate clear paths and strategies.
2. Identify key factors and concentrate resources to resolve major contradictions.
3. Make full use of resources to carry out model innovation and mobilize all funds and forces that can be mobilized.
4. Technical integration must take into account effects, costs, compatibility, and returns, take less detours, and ensure continuous investment.
In the next few years, not only the key stage of building a smart community, but also the key stage of the integration of the property industry. This overlap means that whoever builds a smart community is the fastest, and whoever can gain the greatest advantage in the industry competition. The property industry is currently less concentrated, with TOP100 accounting for only 32% of the total market.
The leading property companies have been listed in batches or are waiting to be listed. They all hope to use the capital market to grab land. Take Color Life as an example, the management area before listing was less than 100 million square meters in 2013, and the total management area increased rapidly after listing. As of mid-2019, it has exceeded 1.2 billion square meters. But now there are a lot of listed property companies. Small and medium-sized properties have more choices when they are integrated, and the inspection will be more in-depth.
Scale and funding alone are no longer enough, but the quality and speed of the model, technology integration, and ecological integration must be compared. These are the guarantees for continued leadership in the future.
The situation of each property company is different. The following will discuss how to build a smart community from four common aspects, such as methodology, key factors, full leverage (development of the ecosystem), and long-term mechanism.
1. Methodology: Building a growth flywheel
The so-called growth flywheel is to enhance the cause and effect, which in turn strengthens the cause and forms a self-enhancing circuit, which drives the rapid growth of the entire system. This is a theoretical model widely validated by the market. Amazon is a classic case of growth flywheel. To build a growth flywheel, you must first find the components of the flywheel.
There are three kinds of "human harmony" in the community:
(1) the peace between the owner and the community, which is the satisfaction of the owner;
(2) the relationship between the owner and the owner, which is a neighborhood relationship;
(3) The harmony between the community and employees, this is the organization building.
These three types of "people and harmony" have not yet been realized, which is the main reason that leads to the in situ development of community management. Now Tianshi (new technology wave) has come, and the community has exclusive land (community is home). "Renhe" is a breakthrough point, and we need to find the components of the flywheel around "renhe".
Start with owner satisfaction. In the previous "Dilemma", we have analyzed the crux of the owner's satisfaction is not high enough, and also found the key to solve the problem-do more things that the owner did not expect the community to do, specifically to build a smart community and vigorously develop the community Value-added services. In addition to directly improving the satisfaction of owners, building a smart community is more important in creating effective connections. There are flywheel effects between effective connection, owner satisfaction and value-added services.
The first is the effective connection and the growth of owner satisfaction. The more effective connections, the more community services to the owner, the higher the satisfaction of the owner. More connections.
Growth flywheel for effective connection and value-added services: The more effective connections, the more opportunities for value-added services; the better the value-added services, the more effective connections will be.
The growth flywheel between owner satisfaction and value-added services: The higher the satisfaction of the owners, the better the value-added services; the better the value-added services, the higher the satisfaction of the owners.
Combining these three flywheels, the effective connection, owner satisfaction and value-added services are two-way, forming a large growth flywheel. As long as one of the elements is activated, the overall rapid growth can be driven
Look at neighborhood relations. Once warm, but now indifferent. But indifference will not last because the neighborhood relationship has a solid foundation: Most owners in the same community are at the same age, have similar economic foundations and educational backgrounds, and have similar problems in their lives.
This is a group of people who have similarities and common interests. They do not lack the will to warm each other. What they lack is sufficient opportunities for communication. The effective connection generated by the smart community will provide a large number of communication opportunities for owners; value-added services can also achieve mutual assistance between owners at the consumer level. When communication and mutual assistance become the norm, the neighbourhood is bound to regain its former warmth.
There is a growth flywheel between the neighborhood relationship and effective connection, value-added services, and owner satisfaction: the better the neighborhood relationship, the more effective connections in the community must be, the better the value-added services must be, the higher the owner satisfaction, and vice versa . This is well understood. If you are fortunate to live in a warm community, you must hope that it will continue to be warm forever, and you will try your best to maintain this system.
Therefore, the neighbourhood relationship can also be added to the large flywheel (as shown in the figure below). Each two elements are two-way and can form a growth flywheel. Among these four elements, effective connection is the simplest element, the most direct result of the smart community, and the best realized element, so it is the best driving factor for the growth of flywheels.
Finally, look at organizational construction. High-quality teams are built on the basis of high income; because property costs cannot rise and high income depends on the development of value-added services, a growth flywheel is formed between value-added services, employee income and the quality of the workforce: Well, employees have the opportunity to obtain a lot of additional income; the higher the employee's income, the more attractive the position of the property, you can recruit better employees to continue the survival of the fittest. On the contrary, the higher the quality of employees, the better the value-added services must be carried out, and the income of employees will increase simultaneously. In order to distinguish it from the previous growth flywheel, this flywheel is called a "self-upgrading flywheel".
In the self-upgrading flywheel, employees' income will not fall from the world, and the quality of the workforce cannot be improved, so the driving factor must be value-added services. The best driving factor for the growth of the flywheel is the effective connection. Therefore, the effective connection is the driving factor for the entire self-upgrading flywheel.
The case of Renhe can refer to the famous Anaya community. Anaya's operation team organized a wealth of community activities (effectively connected), provided a variety of value-added services, and produced excellent results. Owners' satisfaction is very high. The owners send 200,000 red envelopes to property staff each year. Neighbourhood relations are also very good, and children can rest assured that the community is running around. In such a warm community, the recommendation rate and repurchase rate are very high, and the house price is more than twice the average surrounding price. Anaya's "people and peace" rely on an excellent operation team, and the intelligent community depends on "instinct". It drives the flywheel to develop itself and does not rely on the team.
2. Key factor: effective connection
Effective connection is both the best driving factor for growth flywheels and self-upgrading flywheels, and the foundation of the property's "nervous system".
The so-called "nervous system" of the property is the external perception and internal control of the "brain" (headquarters). Without the external perception of the headquarters, the owner's needs are not known, the traffic is scattered in various places, and the utilization efficiency is very low; without internal control, effective internal integration cannot be achieved, and high-quality services cannot be provided. To realize external perception, it is necessary to effectively connect the owner, and to achieve internal control, it is necessary to effectively connect the equipment and community workers in the community (community operating system).
From the case of parking, you can see how the "nervous system" works: After the smart parking is completed, the headquarters can clearly know the number and time of parking by the owner (external perception), and directly control the release of the pole (internal control), The owner charges online, everything is under the control of the headquarters, which not only improves the service quality but also increases the income.
The current smart community projects seem to lack a clear goal and assessment index: it may be to increase income, it may be to save costs, it may be to increase the real estate company's house prices and sales volume, or it may be to improve the corporate image.
In fact, there is only one essential difference between a smart community and a traditional community: everything in a smart community is connected. The goal of building a smart community is to connect everything in the community. The core assessment index is the connection ratio. The so-called "input-to-connection ratio" refers to how many effective connections can be generated by the same resource investment.
We often say that Ali produces nothing but sells everything; Didi does not have a car but is the largest travel company; Airbnb does not build a guest room, but the number of guest rooms is the largest in the world. This is the value and power of connection, and the common mistake we make is to admire them, envy and hate them, and at the same time think that the connection is empty and invisible.
Controlling the connection is very powerful, and the consequences of not connecting are serious. Taking fresh food as an example, it is said that fresh food is the last fortress that e-commerce needs to overcome. It is obvious that direct on-demand batch direct delivery is the most efficient way. Why can't it be achieved? It is because the current community has no connection with the owners and aggregates the demand ability. Therefore, it is necessary to aggregate traffic by promoting its own client like Daily Youxian, or to acquire traffic through Baoma, like community group purchase, and also spend huge amounts of money to build a distribution system. Assuming that the community has sufficient connection capacity to achieve on-demand batch direct access, traffic costs, distribution costs, and losses in the fresh produce industry will be reduced, and the overall efficiency can be greatly improved.
The more effectively connected, the faster the growth flywheel turns, and the stronger the "nervous system". With clear goals and assessment indicators, you know where resources should be invested first. For example, the renovation of a parking lot is a very good project. It adds effective connections, and the added revenue can cover costs in a short period of time. There are also projects related to smart homes, such as the security and elevators mentioned earlier, which not only have a high input connection ratio but also upgrade the smart home experience. Smart homes are about to explode, the market is large, and the cost of promotion is large. With this trend and dividends, many projects can be promoted simultaneously at a very low price.
In addition to "hard projects", there are also many "soft projects" that also have extremely high input-connection ratios. For example, the development of the AI assistant of the owner can perform various operations in the community and answer various questions about the community by the owner. After the AI assistant is integrated into the property app, the owner only needs to say “pay the property fee, call the elevator, call the cleaning and cleaning kitchen, make an appointment for a smart dressing mirror, buy 3 tomatoes and 2 eggs ...” into the phone, and the AI assistant will automatically Implementation, if necessary, owner confirmation.
The owner can also ask questions. The questions cover the affairs in the community, as well as the surrounding education, medical care, municipal administration, food, drink, fun, etc., and the scope of the problem can continue to expand in the future. This kind of question answering service is not open, no matter how large the scope of the problem is, it is limited, so it is not difficult for AI. By communicating with the owner, the AI assistant can realize an accurate portrait of the owner, thereby accurately matching the products and services.
The AI assistant will be standard for everyone in the future, and it is the core traffic entrance. The question is what will the first AI assistant be? The community AI assistant is a good starting point: rich scenes, huge crowds, huge realizing space, can be used Current technology meets current needs. Smart speakers are another possibility, but as mentioned earlier, through the community operating system, smart communities can achieve the integration of smart homes.
The "soft project" also includes an internal work management platform that uses mobile devices to fully digitize the daily work content of each staff member, the interaction with the owner and other information, and will complete the work completion degree and order response most relevant to the owner's satisfaction. The core indicators such as speed, feedback speed and processing speed of owner problems, and owner evaluation form a report and automatically calculate relevant rewards and punishments.
In this way, employees at all levels establish a direct and effective connection with the headquarters, which can be directly monitored by the headquarters. The "nervous system" goes directly to each "cell" for the most thorough internal control. The assessment of subordinates by managers at all levels becomes very simple, and it will become almost impossible to shake the pot. This is important for internal integration. The work management platform can also be combined with the owner's AI assistant to automatically issue instructions to staff based on the owner's behavior, further improving the experience.
And some items have "air properties": it is important, but it is usually not conscious of its existence, just like air. The priority of such projects should be lower because the input-to-connection ratio is too low.
3. Make full use of the power: open up completely and build up the ecology together
Today's property companies, and future smart community operators, are two different species. If a property company wants to grow rapidly and complete its transformation, it must borrow from the whole society with the most open mind.
Specifically, the work done before and the work to be done in the future are not a concept at all, and the scope of value-added services is all-encompassing, and it cannot be done by itself. Therefore, it must be open to allow competent people to work, which is to integrate the ecosystem. The ecological circle is the main channel for realizing the realization of smart communities. It is not only the key to competition between property companies, but also the main battlefield for real estate companies and technology companies. Who can control the high-quality ecosystem is the leader of future smart communities. In order to integrate the ecology as quickly as possible and stand out from the competition, it must be completely open.
The only difference between open and completely open is whether to give up thinking about buying tolls. It is open to let others in, but to collect tolls. It is completely open to let others in, not even tolls, as long as the other party can serve the owner. Opening up sounds silly, but reality determines that this is the best strategy.
If the road hasn't been repaired, or only a bad mud road has been built, you have to collect the money first, then many really capable people would rather build a new road by themselves. If you lay a foundation, point out a direction, and tell everyone not to collect money here, let's build it into a wider and longer Kangzhuang Avenue, then there will be many people who are willing to contribute and form a more powerful repair than singles Lu Dajun.
The benefits of buying tolls are only money, but the disadvantages are many and fatal. The first is the slow integration speed; and the small number of selectable cooperation partners, which can easily cause "malnutrition", cause the quality of the ecosystem to be worrying, and traffic may be wasted; The companies that buy road tolls are all strong competitors in the future.
On the contrary, if you choose to open to the whole society completely, the whole momentum will be different. Ecological integration will speed up immediately, and you can also choose partners to the largest extent, which will help to find a truly powerful and suitable partner. You don't need to pay for the toll, but the partners must invest real money in the joint construction of the smart community. Only with high-quality and dedicated partners can a high-quality ecosystem and efficient use of traffic.
The reality is that everyone is buying tolls in various names and in various ways. It is not unreasonable for small and medium-sized property companies to continue to do so, but for head real estate companies who are interested in becoming bigger and stronger, it is time to seriously think and weigh. It is very difficult to give up this easy-to-get income, but you may wish to think carefully about the purpose of collecting money. Traditional property is a very mature business model. Even if everything is unchanged, it can operate normally and be profitable in the short term. Value Added Services Blood Transfusion.
Therefore, the income of value-added services will either become profits or continue to be invested in the construction of smart communities. Now is a critical stage of industry competition, and continuous investment is obviously the best choice. So since partners are already willing to build a smart community together, why bother to collect their money first, and then use this money to do what they have to do?
As you can see from the figure above, the charging process from collecting money to reinvesting is complicated and inefficient, and the co-construction model under a completely open mode is significantly more efficient. And the partners spend their own money to do things for themselves, the effect is definitely better, no need to monitor and evaluate. This is the best way for ecological integration. Not only is it not stupid to take the toll, but it can also take off by taking advantage of it; it seems that taking the toll is actually a fight against yourself.
Take online education as an example. In the summer of 2019, the online education industry invested a total of 4 billion advertising fees, which was fierce competition and huge cost. The community has a concentrated and accurate customer base, which can help them acquire customers at low cost. There are two ways to cooperate. One is to charge, and the other is to require them to feed back the saved advertising costs to the community, and provide equal free courses for owners. And special prices. The first way is definitely to go through several rounds of negotiations first, but it may not be possible to negotiate, and reinvestment after receiving the money is also very inefficient.
The second way is continuous win-win situation: free courses and special courses can not only help the community strengthen the connection, but also help companies to continue to obtain more customers, strengthen their competitive advantages in the community, cooperation will become more efficient and stable. For technology-based online education companies, they can be required to build their communities into virtual bilingual communities (AI + AR), which is also a continuous win-win situation.
Since it does not charge tolls, it is a complete entry threshold of zero, no cash, no equity, nothing at all, the only requirement is "peer co-construction." Partners must continue to invest the saved money or extra money in the construction of smart communities, both to continue to make more money for themselves and to continuously increase effective connections for the community
Letting others make money first is the only way to quickly gain popularity. In this age where speed is decisive, flying first is more important than anything. It is small profits now, but the future is big profits. Not buying tolls does not mean that there is no charge; there is no charge at present, nor is it never charge. The reason for charging in the future is no longer "I occupy this land", but "I provide the connection and value"; partners who participated in the early co-construction can enjoy preferential treatment, and of course, reasonable fees will be charged for coming in to get ready-made traffic.
Since there is no toll, the full opening is likely to encounter resistance from short-sighted people. At this time, the "nervous system" will play a role. Although the headquarters is “the emperor is far away from the mountains,” it is still clear at a glance about the implementation of the front line. The "nervous system" can ensure that the strategy of the headquarters is resolutely implemented, and that complete opening can be implemented.
4. Long-term mechanism: membership
The owner is the member. The community is naturally suitable for membership.
Property costs are probably one of the least expensive. In this case, you don't have to limit your imagination by it. Membership thinking is used to replace property fee thinking, and the growth space is immediately opened, which can support the long-term development of smart communities.
The ultimate goal of the development of a smart community is to realize the three types of "people and harmony" in the community. Membership is the best expression of "people and harmony", expressing long-term mutual trust and stably outputting traffic; membership thinking is manifested in the community It is used in the community and constantly self-reinforcing; membership fee is a hedge against not buying road tolls.
Squatter Bookstore, Amazon Prime, and Costco are three classic cases of membership system. You can refer to them to design a membership system for smart communities. With reference to the points alliance model of Suga, for example (the data is only an example and does not represent the real scene), Zhang San is a community member. One day he bought 100 yuan dishes in the community and got 10 member points. These 10 points are not Produced out of thin air, but fresh food merchants spend 10 yuan to buy from the platform. A few days later, Zhang San's child took two English tutoring lessons in the community and spent a total of 100 yuan. He paid 90 yuan in cash and 10 points, while earning 20 points. At this time, the platform settles 10 yuan for tutoring merchants and recovers 10 points. At the same time, after-school tutoring merchants bought 20 points from the platform for Zhang San for 20 yuan.
In this way, owners will become more dependent on the community, and an industrial community will be formed among the enterprises in the ecosystem. The platform can make money by handling fees, big data, or directly turning membership cards into credit cards. This model requires that the ecosystem has begun to take shape.
Refer to Amazon Prime and Costco's paid privilege model. Pay membership fees to enjoy privileges and special prices. The community can talk to all businesses that want to reach the owner, ask them to give the owner privileges or special prices, and provide them with the opportunity to reach the owner for free. This model is applicable to all large property companies. The larger the volume, the stronger the bargaining power. The companies that can negotiate member cooperation are also very wide. Different property companies may also form alliances on the member system.
In addition to these international classics for reference, there are also social e-commerce companies in full swing in the country that can also learn from them. Removing the impetuousness and integrating the spirit of consumer assistance and gamification into the membership system can make the membership system more interesting.
The implementation of membership in the community is not only about business, but also opens up the imagination of the community at a deep level. No matter what the community will become in business, let's have a lasting love with the owner in the name of membership.
To summarize this article in one word is "connect"; to summarize this article in one sentence is "to connect everything in a smart community".
Effective connection is the best driving factor for growing flywheels and self-upgrading flywheels, and it is also the foundation of the property's "nervous system". In order for the property company to win the competition in the smart community, it must connect all resources and export it as a "community operating system" to form its own industrial integration discourse right; it is necessary to establish a robust "nervous system" to achieve efficient external communication. Perceive and internal control to ensure that the strategy of the headquarters is resolutely implemented; resources should be allocated with the input-connection ratio as the core assessment indicator; a completely open co-construction model should be used to quickly build a high-quality ecosystem and control the deformation channels of smart communities .
There will be many problems in practice, but as long as the key factor of effective connection is seized and the main contradictions are resolved, other problems will be solved.
In the next era of connection, the corresponding scenes are no longer pure virtual scenes such as WeChat, e-commerce, online games, but rather physical scenes such as communities, office buildings, commercial complexes, schools, hospitals, etc. The core new scene is the smart community. However, at present, the smart community still faces multiple obstacles, such as owners and the property industry, in terms of actual landing, which needs to be optimized and improved.
New technologies create new connections and new scenarios;
New connections and new scenarios form new traffic;
New traffic makes new business giants.
Now that IoT, 5G, and AI are coming together, all have high expectations. What are the new connections and new scenarios that belong to them? Where will the new traffic be? Who is likely to become the new king?
I. Trend: Big changes under the wave of new technologies
Twenty years ago, the Internet came and made BAT.
10 years ago, the mobile Internet came and made Apple, WeChat, and TMD.
A major change once in 10 years will be on time.
The Internet has changed from an obscure military technology to a huge force to change the world, because it has connected a large number of people to the network with a new connection method, which has changed the direction of the river of traffic. The mobile Internet reinforces this trend. Now, the "super combination" of IoT (data acquisition), 5G (data transmission), and AI (data processing) has come, and they will realize the interconnection of everything.
This is the next-generation connection. The corresponding scenarios are no longer pure virtual scenarios such as WeChat, e-commerce, and online games. Hospital (medical) and other physical scenes. These new physical scenarios supported by IoT, 5G, and AI are often labeled "smart", which is what we call smart communities, smart parks, smart schools, and smart hospitals.
The core new scene is undoubtedly the smart community. The community is made up of families. Home is the most important thing for everyone, taking up the most time and carrying the most emotions. Communities are geographically the same concept as home. They are closest to home and have the closest connection to home. Smart communities can accommodate the most business and have the most imagination.
The development of IoT, 5G, and AI will generate some definite trends. From these trends, we can see the great potential of smart communities to become new traffic:
First of all, there will definitely be more and more facilities in the community. This is a fact. At present, whether it is a smart community related product or a smart home product, it is in a stage of rapid growth.
Second, based on the strong concurrent processing capabilities of 5G, all these facilities and equipment can be connected to achieve information exchange, which means that there will be more and more interaction between people and the community. At the same time, the transmission speed of 5G has been greatly improved, making it possible for many services that had to be face-to-face to be carried out in different places. Many of these services that can be carried out in different places are most suitable for falling in the community.
Third, AI will become more powerful. Based on AI's powerful information processing capabilities, it can not only efficiently process a large amount of information from various types of hardware, but also provide a variety of new services at the pure software level to enhance the community service experience.
To sum up, there are 5 "certain":
1.There must be more and more hardware in the community;
2.All of these hardware can be connected to the Internet;
3.There must be a large number of services that had to be carried out face-to-face before can be carried out in different places within the community;
4. Based on the previous 3 points, people must have more and more connections in the community;
5. AI must make the connected experience better and better.
The Internet of Everything creates a large number of connections between the community and the owner, enough to change the flow of traffic again. It's like you need to deal with a person often, and every time you feel good, you will naturally trust that person. Once trust is established, transactions are natural. A smart community is by no means a hardware-level opportunity, but a transformational-level opportunity to achieve a new giant.
Not only are technology development trends turning community scenes into new flows, but also some large social development trends. For example: China will become the world ’s largest consumer market in the future, and it will need more “pervasive” traffic channels; education, big health, and elderly care will become China ’s fastest-growing industries. These industries and communities have many points of integration, and need to set up frontier positions in the community The urbanization process has passed the "barbaric growing season" and entered the "refined" stage. In addition to living, the community will have to assume more functions.
The builders of smart communities are mainly technology companies and property (real estate) companies. Both are indispensable, and they are both cooperative and competitive. The advantages of technology companies are capital, talents, and technology, and the advantages of property are monopoly. It seems that technology companies have more advantages, but properties are more irreplaceable. Moreover, for technology companies, smart communities are business, and for properties, building smart communities is not only business, but also self-upgrading. Therefore, focusing on real estate companies can reduce fighting and form the largest joint force, and the construction of smart communities is the fastest.
In the eyes of major technology companies, smart communities have become an important battleground for traffic, and cooperation with real estate and property is increasing. For example, Tencent, in cooperation with Country Garden to build an artificial intelligence community, and Evergrande to form the Hengteng network, and also established a Heiner platform dedicated to the community; JD.com and 360 also strategically invested in the first lottery life of property.
Second, the essence: experience and efficiency
The essence of business competition is to compare experience and efficiency.
From the perspective of experience, it is best to get everything at home, and at the same time, the effect is no worse or even better than going to the scene.
Take fresh food as an example. Fresh food e-commerce has been delivered for half an hour in first-tier cities, but in order to achieve "fast", a large number of front warehouses need to be configured, which is expensive, so it is not cheap. If the owner aggregates the fresh demand to the community (on-demand) every day, and directly distributes (direct) the community as a unit (batch) and then distributes it to the household or the owner picks it up at a fixed pickup point, the efficiency must be the highest and fixed The investment is small. Although a little flexibility is sacrificed in terms of experience, the price advantage will be obvious.
On-demand, batch, and direct are the three keywords of community retail. On-demand can ensure freshness and reduce losses; when the source (city first-class vegetable market) is the same and the destination (community) is the same, batch distribution is obviously better than scattered distribution, and direct delivery must be more than transit (tiered market or front Warehouse) efficient. This model requires both the community and the fresh food supply system to achieve a high degree of informatization and communication with each other. This all depends on the large-scale application of IoT, 5G, and AI in the community and fresh food field.
The community group buying in full swing in 2018 is similar to this idea, except that the main implementation body is the treasure mother in the community. In addition to freshness, there are many categories of goods with similar logic. Even the core category of e-commerce, such as clothing, may be harvested by the community. Many stores now have smart fitting mirrors. With the advancement of technology (AI + AR), it is bound to become more realistic. If the smart fitting mirror is immersive, its best application scenario may not be the store, it may be the community. Look at the clothes you want online, and then you can go to the smart fitting mirror in the community to try them on virtually every day, and finally choose to buy them. This can greatly improve the frequency and efficiency of fitting, and find the best balance between physical experience and network efficiency. It is estimated that chopping hands will become more and more irresistible.
Not only the retail of goods, but also the service industry will be transferred to the community under the blessing of new technologies. 5G will make VR truly usable and start to spread. With all kinds of intelligent hardware such as springing up, education, big health, retirement, finance, entertainment, etc. can use this wave of technology dividends to realize alienation. Many services that must be face-to-face now can be moved to the community in the future, which can significantly reduce the cost of obtaining services for owners and improve the efficiency of these service industries. Do n’t worry about the experience. With 5G and constantly upgraded hardware, it ’s not far away.
So why can't the above mentioned hardware be directly moved into the owner's home? It can also be, if it is cheap enough, but it is estimated that it has to wait. Moreover, the frequency of use, venue, and communication must be considered, so moving into the community for sharing is the best choice.
Whether it is retail or service industry, community scene can fully experience the application of new technology to enhance and improve efficiency. Still skeptical of the wisdom of their community who can do a "tortured soul": you can get the products and services you need in the community, but also cheaper than outside, are you unhappy Stuck human nature, human nature has not changed?. Since the take-away can be so fast to grow and support groups over 60 billion US dollars in market capitalization, we can only believe that human nature is lazy, and believe that the wisdom of the community can prop up a very huge market.
Third, edge services: a challenge to the reconstruction of imagination
Edge services are borrowing the concept of edge computing. Edge computing is relatively closer to the application side than cloud computing. In the field of property, Country Garden Services and Hikvision jointly developed the edge computing server "AI Phoenix Magic Box". Various devices in the community can share this edge server and use it to obtain cloud-based algorithms to achieve intelligence.
"Edge service" is similar to edge computing. The service platform configures "edge" devices closer to consumers in the community to serve the owners of the neighborhood. The "edge" can inherit service capabilities from the "cloud" through hardware, and there is no need or only a small number of service personnel to be configured locally. With the development of intelligent hardware, the aforementioned service industry can be developed in the form of "edge services".
In the past, the world of the Internet was mainly "cloud" and "terminal", and "edge" will be added later. This restructuring started by new technologies will profoundly change many industries and create many new species. The community and the "edge" are a perfect match. Owners in the same community have many similarities. Edge services can find the best balance between personalization and efficiency in the community.
For example, extra-curricular education, daily medical examinations, fitness and health care, and various financial services can rely on related equipment to enter the community in the form of edge services. E-commerce can also set up edge services in the community through smart fitting lenses. For services with similar processes, multiple vendors can also share edge service equipment, which can further reduce costs. For example, financial edge services can be shared by multiple financial institutions, similar to ATMs that support UnionPay; smart fitting lenses can also be shared by multiple e-commerce platforms.
Compared to small shops or various branches around the community, edge services mainly rely on hardware. From a trend perspective, a large part of the services currently provided by people will be replaced by machines sooner or later, and machines can also create many new services and new scenarios. In the case of hardware-based, no or a small number of people are needed, the major platforms are integrated into smart communities in the form of edge services to carry out joint operations, which must be the most efficient model.
Fourth, the community operating system: the underlying architecture and killer of smart communities
The underlying architecture of a smart community should be based on all the hardware in the community and an "operating system" built on all service personnel, which can carry various applications based on community scenarios.
All the hardware here includes the smart home in the owner's home. Because the home and the surrounding environment (community) are inseparable, or the home and the community are combined to have a better experience. For example, if your home ’s smart door lock detects illegal unlocking and alerts you, then what should you do? If there is no one in the house, you can only call the police, but the police will take time to arrive; Questions.
If the smart door lock and smart community are combined and any illegal intrusion is found to be submitted to the community, the community will immediately arrange a security visit to the door, call the police at the same time, and gather all the security on standby. This can not only find the problem in time, but also effectively solve the problem. Another example, when you go out and say "I want to go out" to the smart speaker, the smart speaker submits the information to the community, and the community immediately arranges the elevator to your floor, which is definitely a cool feature for users of high-rise buildings. In addition to calling the smart speaker, the smart speaker can of course call the service staff, and the community will arrange for the on-site service in time.
When the community's "operating system" is established, the smart community has the ability to integrate smart homes. Smart home is a well-recognized trend. In 2018, the output value exceeded 100 billion yuan, and it is expected to exceed 500 billion by 2023, attracting many manufacturers to enter, and also brings problems of compatibility and integration. No matter who is the final integrator, it is necessary to carry out in-depth cooperation with the smart community, because if the smart home is separated from the smart community, the smart home experience will be much worse, which is enough to determine the owner's choice in the competition.
Assume that two smart home companies A and B compete in the same community, and their cost performance is at the same level. Company A agreed to integrate its products in the APP of the smart community, while Company B insisted on using its own app. The community agreed to open the full capabilities of the smart community to A, but closed it completely to B. It is not difficult to infer that Company A will inevitably gain an advantage in the competition, because consumers do not care which APP is used at all, but only whether the experience is better.
In the same way, when autonomous driving and connected cars become popular, this operating system must also be connected, because the use scenarios of cars are also closely related to the community. There are still many such applications, but the only thing missing is the brain hole. Every platform and business that thinks about community gold rush, and various edge services need to access this "operating system."
There is also a self-reinforcing growth flywheel between the operating system and applications: the more applications, the stronger the system; the stronger the system, the more applications. When the smart community opens its software and hardware and personnel capabilities to the outside world in the form of an "operating system", the smart community has its own irreplaceable killer and has a strong voice in industrial integration.
V. Predicament: What is the crux of standing still?
Just as the early Internet would encounter a bubble, the development of smart communities was not smooth.
As of September 2019, there have been 16 property companies listed on Hong Kong and A shares. From the public financial report, the value-added services of the community accounted for a small proportion of total revenue, which means that the value of the flow of smart communities has not Be reflected. Country Garden Services (a country company's property company) with the largest property market value, its community value-added services account for less than 10%; Cai Life is the pioneer of community value-added services, and its proportion has not exceeded 20%.
From the proposal of the community O2O concept to the listing of Cai Life, and today the property has become a listed sector. In the past 10 years, head real estate companies have been working hard to convert community traffic and develop value-added services. According to the theory of community O2O, community value-added services should become the main income of property companies, and property fees should be reduced to supporting roles or even cancelled. But contrary to expectations, community value-added services seem to be stuck in place and have not broken through for years.
Objectively speaking, head property companies are not enthusiastic about trying new models and applying new technologies, but the effects are not obvious. Technically, the applications of IoT, 5G, and AI are still in the initial stage, and no obvious connection effect can be produced for the time being. But its maturity is only a matter of time. To solve the problem, it is necessary to find the cause from the property industry itself, mainly two points:
1. Owner satisfaction is not high enough
It is a fact that the property owner's overall satisfaction level is not high enough, but in fact, it can't be a monster company. Everything between the property and the owner can be divided into three categories:
(1) The job of the property, that is, the things stipulated by laws and regulations and property management contracts.
(2) The owner believes that the property should be managed, but in fact the property has no right to control or cannot control it.
(3) The owner did not expect the property to do it, but what the property can do for the owner.
As far as the first job is concerned, there are actually many property companies that do a good job. The main problem lies in the second item, such as: the occupation or damage of public resources, neighborhood disputes, municipal issues and so on. When encountering such things, the owner can only find the property, or the most convenient way to find the property. From the owner's point of view, this is also the job of the property. In fact, it is not that the property does not have corresponding law enforcement and jurisdiction. All it can do is communicate, but the impression to the owner is to evade responsibility and intentionally do nothing. In the newly developed community, there is still a problem of rights protection, and the property is also a pot-sold man. All of these have caused a crack in trust between the property and the owner, and this situation will not be fundamentally improved in the short term.
Even if the job is done well, the second item score is very low, and the overall score is definitely not high. If you want to increase the total score, you can only rely on the third item. That is, the owner did not expect the property to do it, but the property did it. It constantly provided the owner with an unexpected experience, sought benefits for the owner, and made the owner feel the community warm.
This third type of thing is the key to improving the satisfaction of the owners. Specifically, it is to continuously upgrade the community and provide more quality services to the owners, that is, to build smart communities and carry out community value-added services. Spending money on the smart transformation of the community will definitely win the favor of the owners. The same is true for value-added services. Not only will it be the main source of income in the future, but it will also be an important means of improving owner satisfaction.
2. Problems with the property team
The first is that frontline employees are not willing enough to serve subjectively, and objectively they are not capable of serving.
The property company is currently a labor-intensive enterprise. The wage level of front-line jobs is not high, the labor intensity is not low, and the daily tasks are community chores. The attraction is not great, and the employees are average in service initiative and enthusiasm.
In addition, the incentives provided by front-line employees for real-estate companies are not enough. Now the income of real-estate companies is dominated by property fees. Property fees are basically fixed and will not increase due to the improvement of service quality. If high rewards are given to employees, it means that the company's revenue will decrease, which will certainly be difficult to achieve.
A large property company usually has a large number of employees. A wrong logic is: I have so many employees and have a lot of contact points with the owner. I can sell many things and provide many services through the employees in the community. Practice has proven that this idea is wrong. Although the number of teams is large but unprofessional, and the motivation is insufficient, it lacks competitiveness. Even if companies use executive orders to pressure performance indicators, they rarely have a real boost.
Internal integration was not in place, and the limited combat effectiveness was fragmented
Large property companies have communities throughout the country and are generally divided into regional levels. After entering the capital market, mergers and acquisitions often occur. Due to geographical separation, these regional branches and M & A companies actually have greater autonomy, especially when it comes to value-added services. At present, there are very few ways for the property company headquarters to reach the owners directly, mainly through local teams in various communities. The headquarters and the owners are basically isolated. Therefore, rather than the property company doing the value-added services, it is better to say that each local team is doing it.
Not only are capabilities not integrated, interests are also not uniform.
Take the example of a parking service. Property companies are currently vigorously promoting the intelligent transformation of parking lots. Data show that: before and after transformation, parking income increased by an average of 30%, and the increase rate was even more than double. Are there more cars parked after the renovation? Obviously not. It can only be that the headquarters does not know the actual parking situation before the transformation, and some income is not counted. Who took that part of the income? The answer is also obvious.
To sum up, the problems of insufficient owner satisfaction, lack of competitiveness of the team, fragmentation of capacity, and mountainization of interests have made it difficult to make breakthroughs in value-added services and buried the traffic value of the community. Solving these problems requires the property to upgrade itself. The property is composed of communities. Building a smart community and self-upgrading of the property are essentially the same thing. These problems will be solved with the completion of the smart community. In the next section, we will explore how to build a smart community.
In the traditional access control card system, once the user loses the access control card or misses the access control card during use, he will fall into the embarrassment of being unable to pass the access control.
Although fingerprint recognition is also a major improvement in access control cards, once the user's fingerprints are broken, his hands are wet, and dust, etc., he still cannot pass the access control.
Facial access control system势
Compared with the above two types of access cards, the face recognition access control system has obvious advantages. Based on the facial features of people, it is not necessary to bring a card, and the face can be passed, so the face recognition access control system is more and more popular.
With the continuous advancement of technology, the problems existing on it will be solved. In the future, the face recognition access control system will be more and more powerful, and the application will be more and more extensive, and the visitor's traffic rate will be improved efficiently. Will bring a new experience to visitors.
The face detection and recognition system is based on deep learning neural network and has the advantages of low cost, fast detection, high accuracy and automatic learning. The solution supports private deployment and can accurately detect and recognize faces without the need to connect to the Internet, a true offline face recognition system. And the industry provides a flexible open interface, which can realize the face recognition function on the original system with only a few lines of code, and can be connected to the mall system, member management system, card system, small program, OA office system, ERP system. Any system.
Face recognition is a biometric recognition technology based on human facial feature information for identification. For the input face image or video stream, it is first determined whether there is a face, and if there is a face, the position and size of each face and the position information of each main face organ are further given. Then, based on the information, the identity feature data contained in each face is further extracted and compared with the known face to identify the identity of each face.
Application of face recognition in the field of gates
1.Employee's face gate passage at work
2. Passengers entering the station with face gates
3.Gateway for airport face recognition
4. School face recognition gate
5.Gateway for face recognition in scenic spots
6, community face recognition gate channel
Advantages of face recognition technology
Face recognition is a biometric recognition technology based on human facial feature information for identification. Each person's face is composed of forehead, eyebrows, eyes, nose, mouth, cheeks, etc., and the approximate positional relationship between them is also fixed. However, the face is unique. There are no two identical faces in the world. People can usually distinguish different people according to the nuances between different faces.
Faces are similar and volatile, and different environments, light, angles, and ages will all change the imaging of the face. Therefore, face recognition is one of the most difficult research areas in the field of biometrics.
Face recognition technology has several advantages such as non-mandatory, non-contact, and concurrency.
Non-mandatory:The system can obtain the face image when the user is in an unconscious state, without special cooperation;
Non-contact:Users do not need to contact the device directly to obtain facial images and extract facial features for detection;
Concurrency:In actual application scenarios, multiple faces can be sorted, judged and recognized at the same time;
In addition, there are features such as simple operation, intuitive results, and good concealment.
With the continuous development of the new generation of information technology, China has pressed the fast-forward key of "new urbanization", and the construction of smart communities has gradually moved from the blueprint to practice and has become a new direction for urban development in the new era. Further improve the level of grassroots social governance and urban management service levels, address urban congestion such as traffic congestion, housing tension, disorderly order, and difficulty in seeing doctors, and facilitate the lives of residents, thereby promoting social harmony and promoting regional progress. But at present, the construction and development of China's smart community is still in the stage of active exploration.
Smart Community Profile
Smart community is a new concept of community management. It is a new generation of information technology using the Internet, digitalization, and the Internet of Things in the new era. Provide a standardized, modern, and intelligent social environment for urban management, industrial development, and community governance, and form a new model of innovative management of social management and services.
Smart communities cover a wide range of fields, such as smart security, smart home, and smart management. By optimizing available resources, improving community infrastructure, meeting social, business, and environmental needs, and promoting sustainable urban development.
Status of Smart Community Development
Smart communities are an important part of future urban development. At present, China has a population of 790 million urban and 164,400 communities. Combined with the industrial scale of "Internet + Communities" and government policy support, the size of the smart community market in China continues to grow by more than 30%. It is predicted that by 2022, it will exceed 100 billion scale.
In recent years, the construction of smart communities is showing a trend of blossoming everywhere, spreading rapidly to cities and districts and counties. In addition to the first-tier cities such as Beishangguang, many second- and third-tier cities are also beginning to plan and build smart communities. In cities above the prefecture-level cities in China, more than 60% of them have proposed the construction of smart communities, and the prospects for the development of smart communities are promising and can be expected in the future.
Strategic Significance of Smart Community Development
The construction of a smart community combines the areas of people, equipment, organizations, housing, and events, with the smart demonstration community as the lead, public services and business services as the support, and the infrastructure as the guarantee to create a smart community comprehensive information service platform. Form a new model of "intelligent and innovative" community management and service, and gradually promote the development of new urbanization.
(I) Improve community service functions and improve residents' quality of life
The smart community is closely centered on the core of "people-oriented" and is closely related to many aspects of people's life, learning, entertainment and work. The construction of smart communities is conducive to improving the intensive and intelligent level of infrastructure, realizing the construction of green ecological communities, helping to improve the efficiency and quality of community governance, implementing community planning management, providing residents with a smart network, creating a safe, comfortable, Convenient community living environment to promote better living and development of residents in the city. Smart communities incorporate innovative information technologies to allow residents to share the fruits of technological progress, making life smarter, more humane, comfortable and convenient. The construction of smart communities carries people's happy lives.
(2) Promote the transformation and upgrading of traditional cities and promote sustainable urban development
Under the background of rapid urban population growth, it has brought tremendous urban pressure, and the development of traditional cities is facing difficulties. With the planning and implementation of smart communities, traditional cities have entered an upsurge of transformation and upgrading. Through the community as the point, and from the point to the point, the entire city is gradually promoted to achieve intelligence and modernization, to achieve precise governance of the city, perfect services, and effective management Order is conducive to promoting the sustainable development of the city.
Smart communities integrate innovative information technology to provide residents with ubiquitous services for people, accurate city management, and a safe, comfortable, and convenient living environment. Focusing on serving the people as the core and improving the level of grassroots social governance and urban management services as the goal, we will drive a new type of urbanization.
The 2019 China Smart City Expo opens with the theme of "Building a Green and Smart Future City" together with experts from various fields, business representatives, etc. gathered around "how to build a smart city?" And "what kind of wisdom to build Cities? "And other issues.
In the process of smart city development, on the basis of convenient government affairs and convenient management, how to truly serve ordinary people and make everyone's life really better is one of the areas that experts and scholars are most concerned about at this conference.
"The goal of smart city operations is to make governance no longer driven by subjective consciousness or interests, but to conduct predictable and quantifiable smart analysis of big data in different areas of each city, so as to propose solutions to problems and get more Great gains, so that people can really enjoy the services of smart cities. "At the meeting, Li Deren, academician of the Chinese Academy of Engineering said. After decades of development, the construction of smart cities has achieved rapid development, but there are also some problems in the construction process. "Some places think that smart cities are mainly the construction of hardware infrastructure; some places are only from the perspective of improving government efficiency, but they have not been converted into the perspective of citizens. All these show that our smart city construction has not been fully 'people-oriented' , Did not fully integrate the government, society and citizens, " Feng Kui, a researcher at the National Development and Reform Commission's Urban and Small Town Reform and Development Center, admitted in an interview that the future of smart city construction should be people-centered , Turn the perspective to "people", and improve the sense of gain for ordinary people. strong>
"Promote reform and innovation, resolve major urban risks, focus on people-oriented, and guide industrial development," said Li Deren. The construction of a smart city must not only "grasp government affairs", "grasp industry", but also "grasp people's livelihood." " Smart City strong> is A big concept, only if every consumer, family, community, etc. can feel the convenience and benefits that smart cities bring to life, can they really land. "
The construction of smart cities is inseparable from technological blessings. A few days ago, 5G commercial licenses were issued. With the full rollout of 5G technology, what impact will it have on the development of smart cities?
"5G technology will promote Wisdom strong> Development, both in terms of data transmission speed, coverage, and analysis efficiency, has a great role to play, and can provide residents with a more intelligent life, travel and other experiences, "Feng Kui said. Therefore, cities must be active in the construction of smart cities Layout, to catch the express train of a new round of information construction. He also frankly said that technology is only a means. In addition to strengthening the construction of 5G infrastructure, it is also necessary to improve the level of informationization, management concepts and governance of cities, so that technology can better serve the construction of smart cities. strong> "Cities need to advance step by step based on their own economic and social development when promoting 5G, and must not be burdened by seizing opportunities."